Food for thought: Martyn Kelly on flexitarianism
‘Fox’s words challenged a dour Puritan stereotype.’

The word ‘flexitarian’, for a semi-vegetarian diet, only entered the Oxford Dictionary in 1998, and it was not widely used until at least a decade afterwards. The idea that it encapsulates, however, is as old as time. The food historian Pen Vogler has noted that, in medieval Britain, there were so many dietary rules for Catholics that the entire country was de facto flexitarian.
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